Health IT: Innovation and Opportunity in a Changing Market

Photos by Nat Seymour, Be Technical Graphics

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Health IT is transforming our healthcare system. Healthcare reform, industry consolidation, and demographic changes have spurred a significant increase in the U.S. healthcare industry’s use of technology to improve health and enhance the patient experience while trying to help control the ever-increasing cost of care. New players are emerging and cloud computing, social media, and mobile technology solutions targeting patients and healthcare providers are creating new opportunities. 

Join us for our March 14 MIT Enterprise Forum and discover how NW technology entrepreneurs can identify these opportunities and succeed in the health IT market. Our panel of industry thought-leaders moderated by Rob Coppedge, Vice President of Business and Corporate Development at Cambia Health Solutions, includes: 

  • Sailesh Chutani, CEO, Mobisante
  • Peter Gelpi, CEO, Clarity Health
  • Luis Machuca, President & CEO, Kryptiq Corporation
  • Gwen O’Keefe, MD, Chief Medical Informatics Officer, Group Health 

Our panel will provide an overview of major health IT trends, the new opportunities technology presents for both patients and healthcare providers, as well as explain how this may enable change in the traditional healthcare industry cost structure. Most importantly, our speakers will identify business opportunities and what regulatory restrictions such as HIPAA really mean for the NW technology entrepreneur community. 

Audience Takeaways

During this event, you will learn: 

  • How the health IT market has changed in the wake of healthcare reform and government investment incentives
  • What different types of care and cost models might look like, and what opportunities those present for entrepreneurs
  • Potential sources of funding for innovative health IT technologies
  • Approaches entrepreneurs can take to handle barriers presented by government regulations such as HIPAA


Rob CoppedgeRob Coppedge, Vice President of Corporate and Business Development at , has more than 15 years of experience building and investing in innovative healthcare services and technology companies. He leads Cambia’s diversification and strategic investment efforts.  Cambia Health Solutions is the largest health insurer in the Northwest/Intermountain Region operating Blues plans in Washington, Oregon, Idaho and Utah.

Before joining Cambia, Rob was the founding partner of Seattle-based Faultline Ventures. While at Faultline, he worked with numerous early stage companies and strategic investors. From 1997-2008 he held several positions - most recently Senior Vice Partner and Principal - with Capitol Health Partners, a Washington, DC and New York City-based venture capital firm specializing in early-stage health services and healthcare information technology.

Active in industry and community organizations, Rob serves on the advisory boards of several early stage health care companies and is a founder and former director of Nashville-based Leadership Health Care. He is a graduate of Georgetown University’s College of Arts and Sciences and is a Chartered Financial Analyst charterholder.


Sailesh Chutani is the CEO and co-founder of ., which is building the world’s first cell phone based ultrasound systems. These award-winning systems, cleared by the FDA, have the potential to dramatically improve access to ultrasound imaging. Prior to Mobisante he managed $100m worth of exploratory research investments in emerging technologies to identify and seed new businesses at Microsoft. He also led the turnaround of their WebTV acquisition into a profitable business launching multiple new product and services, with revenues that peaked at $220m.

Sailesh has championed cell phone technologies in healthcare since 2005. He has co-authored a book “Technology at the Margins” that takes a global view of the impact of mobile phone on health care, education, micro-finance, and resource management.  He has had business and technical leadership roles in companies such as Hewlett-Packard, Oracle, and Transarc - a start up acquired by IBM.

Peter GelpiPeter Gelpi is the CEO and founder of , an early-stage care coordination management company based in Seattle.  Clarity launched its service in September 2009 in South Puget Sound and has garnered national attention for empowering local physicians and their staffs to communicate with each other in real time rather than the traditional methodologies of paper, phone and fax.

Prior to co-founding Clarity, Chief Executive Officer Peter J. Gelpi was an executive with Aldus Corporation (creator of the famous PageMaker® program that helped popularize Apple's Macintosh computer) and Adobe Systems.  He left Adobe in 1997 to guide several successful startups including Envision Inc., a pioneering call-center software company.  Pete received his BS in Physics from the University of California and his MBA from the Wharton School.

Luis Machuca is the President and Chief Executive Officer of , a healthcare connectivity company that facilitates a first-of-its-kind, open collaborative network for healthcare.  Mr. Machuca received his BSEE in 1980 and MSIE in 1981 both from Purdue University. He joined Intel Corp. in 1981 where he spent 15 years in a variety of roles in management before becoming co-GM of the OEM Products & Services Division where he established Intel as the motherboard supplier in the world. In 1996 he became the EVP of the NEC Computer Services Division of PB-NEC Corp. In 1999, Mr. Machuca joined eFusion Corp. as President and COO and subsequently merged the company with ITXC. Mr. Machuca currently serves on the Umpqua Bank Board of Directors, the University of Portland Board of Regents and the Cambia Health Solutions Board of Directors. Mr. Machuca has also served on the Oregon Health & Science University Foundation Board of Trustees, the Catholic Charities of Oregon Board of Directors, the Portland Metropolitan Family Services Board of Directors, the Jesuit High School Board of Trustees, the Lifeworks NW Board of Directors, the Boy Scouts of America Cascade Pacific Council Executive Board, and a finals judge for the  NewVenture Championship business plan competitions sponsored by the University of Oregon’s Lundquist Center for Entrepreneurship.

Dr. Gwendolyn B. O'Keefe has been with in Seattle since 2009 and has been CMIO for the past 2 years, where she leads the Informatics Physician group as well as the Care Delivery IT teams. She is also a General Internist practicing in one of Group Health’s Seattle based clinics.  Prior to joining Group Health, O'Keefe was medical director for General Internal Medicine and assistant professor at the Medical College of Wisconsin, where she was a physician champion for EMR implementation. Her previous industry roles include leading a medical and drug safety program at Medco Health Solutions, a leading pharmacy benefit manager, and a similar role as Medical Director at Active Health Management (now owned by Aetna) in New York City. Her medical school training occurred at SUNY Downstate in Brooklyn, NY.  She completed Internal Medicine residency training and served as Chief Medical Resident at Columbia-Presbyterian Hospital in New York. 

For sponsorship and partnership opportunities: Please contact Fortunato Vega at

Event schedule

5:00 - 6:15 pm – Networking / cash bar /

6:15 - 8:00 pm – Panel discussion

8:00 - 8:15 pm – Q&A 

Parking information

Although complimentary parking is available outside the venue, it is limited for the number of guests we are expecting for this event. Please consider arriving early, carpooling, or taking the bus (lines # 25, 43, 48, 167 and 545). Below are some additional parking options: 

Please note that our early bird rate expires at 5:00 pm on March 9. Online registration will automatically close at 5:00 pm on March 13. Unless the event is already sold out, walk-ins are welcome on event night ($60 at the door).

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